Tuesday, October 2, 2012

@GreenGiant Makes Appearance for #OneGiantPledge

The @GreenGiant made a 3D appearance at New York City's Grand Central Terminal for the #OneGiantPledge campaign.

















The augmented reality experience was displayed on a giant digital billboard where you could "Take One Giant Pledge" to consume more green vegetables over the next 30days.

Consumers were given a chance to have their photo taken with the @GreenGiant  which they could redeem on Facebook and they were given a green pledge bracelet, a coupon for Green Giant frozen boxed vegetables and miniature @GreenGiant children's toy.


The larger-than-life Green Giant augemnted reality 3D event included appearances by celebrity mom Alison Sweeney, and nutritionist Melissa Halas-Liang.

Even though the event which was more targeted towards families and children yours truly "I, JP Biamby pledged to eat one more veggie everyday so I can be more healthy".

I am still waiting for more pics from the PR Agency that produced this event so please don't post this yet. 



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