Wednesday, February 8, 2012

Starbucks Cup Magic for Valentine's Day


If you have  an iPhone or an Android smartphone and the Starbucks Cup Magic App, you will be able to send special Augmented Reality eCards for Valentines Day to your sweetheart or loved ones, but you will need a Limited Edition Valentines Day Magic Starbucks Cup first. To learn more and/or download the Valentine’s Day Starbucks Cup Magic app, visit www.Starbucks.com/everylove.

Thursday, February 2, 2012

Mickey Mouse Brings (Some) Disney Magic To Times Square

When I noticed this Augmented Reality experience by Disney on Sixteen:Nine, I was intrigued at first but then after watching the video I was left feeling a bit unsatisfied.


Obviously, these types of augmented reality experiences are not new, however if you are like me, you might have believed that an old school powerhouse like Disney, with deep, deep pockets would have pulled off something daring that no one has ever seen before.

Still, with multiple Disney characters making an appearance on screen and the added special-effects-editing of the video, and throw in permission for such an execution in Times Square it is all in all a nice attempt at an interactive DOOH campaign for the little mouse house.