Tuesday, October 2, 2012

@GreenGiant Makes Appearance for #OneGiantPledge

The @GreenGiant made a 3D appearance at New York City's Grand Central Terminal for the #OneGiantPledge campaign.

The augmented reality experience was displayed on a giant digital billboard where you could "Take One Giant Pledge" to consume more green vegetables over the next 30days.

Consumers were given a chance to have their photo taken with the @GreenGiant  which they could redeem on Facebook and they were given a green pledge bracelet, a coupon for Green Giant frozen boxed vegetables and miniature @GreenGiant children's toy.

The larger-than-life Green Giant augemnted reality 3D event included appearances by celebrity mom Alison Sweeney, and nutritionist Melissa Halas-Liang.

Even though the event which was more targeted towards families and children yours truly "I, JP Biamby pledged to eat one more veggie everyday so I can be more healthy".

I am still waiting for more pics from the PR Agency that produced this event so please don't post this yet. 

Wednesday, August 1, 2012

@Nas Previews New Album At #MLBFancave

I was impressed to see that #MLBFancave in downtown Manhattan features an impressive tiled wall of Sony displays. @MLBFancave played host to a @Nas performance for their #Caveconcerts music series.

Nasir Jones also known as @Nas performed a few of his old classics along with some new hits from his newest release #LifeIsGood for fans and contestants of the MLB Fan Cave sports analyst competition at this rare album release preview.

The @MLBFancave is an immersive experience in a Soho loft in Manhattan that hosts fan events, concerts, MLB player and celebrity appearances, as well as the Cave Dwellers who are attempting to watch every game of the 2012 MLB season while chronicling their experiences online through videos, blogs & social media.

It also features innovative technology and giant HD displays where the Cave Dwellers watch and experience a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.

To learn more follow @MLBFancave or visit www.mlb.com/fancave.

Friday, July 27, 2012

Real-Time Performance Tracking With Nike+ App

Nike has set up an amazing experience at #RivingtonCourt to display their new line of sneakers that track your athletic performance in real-time with Nike+.

With the Nike+ App up consumers don't just lace up their sneakers they can measure their stats while they run or jog and during training sessions, practice and during live games. With the Nike+  you can sync your running sneakers and hashtag your town as well.

The interactive experience includes a tour bus that gives consumers real time performance tracking with the Nike Hyperdunk+ and other Nike + training and running sneakers.

The games at #RivingtonCourt will last through the summer and you can learn more by following @NikeNYC on Twitter or visiting Nike.com.

Be sure to stop by to learn more and experience the Nike+ at Niketown, #RivingtonCourt and Nike Running Flatiron.

#RivingtonCourt #GameOnWorld #FindGreatness

Thursday, April 12, 2012

Nicki Minaj Performs For Launch of Nokia Lumia 900

Nokia celebrated the Launch of the Nokia Lumia 900 in Times Square with a special performance by Nicki Minaj. Take a look at the sizzle reel that let's you see the hype building up to this event.

So you can just imagine, for me this was such a wickedly awesome time and a dream come true.

Obviously, the highlight of the event was my photo opportunity with Nicki Minaj after the show. 

Nokia literally brought Times Square to a standstill for one of the largest take overs of the the iconic New York landmark that is the crossroads to the world.

The light show was introduced by my favorite female MC ever, international superstar and pop icon Nicki Minaj who's album ROMAN RELOADED is in stores now.
Nokia's road block of nine of time square's famous spectacular digital signage billboards which basically ensured that the thirty thousand plus fans watching were immersed lighting displays and music from every direction.

It was such a spectacle and an amazing sight to behold.

Dozens of the world’s leading visual artist worked for more than 5,000 hours, day and night for more than three weeks, to create the hundreds of jaw-dropping effects that were used on the large screens.

All of the electronic screens were controlled from a mobile server that was fed by eight miles of cable spread over four square blocks of the city.

Combining real dancers with 200ft high computer generated graphics, a building in the square was turned into a living, breathing entity. The building was made to appear as though it was filling with water and then "melting" in front of the crowd.

The ground-breaking visual event, to launch the Nokia Lumia 900 in North America, was choreographed to an exclusive Nokia Lumia remix of Nicki Minaj’s hit ‘Starships’, performed live by DJ and producer Doorly.

She performed on a stage that had been erected in the middle of the square in the early hours of Friday morning.  A massive countdown clock displayed across the square drew the crowds who were anticipating a big event without knowing what exactly was going to happen.

The amazing spectacle came five months after Nokia wowed the world by turning a 360ft (120m) building into the backdrop for an exclusive 4D show on the banks of the River Thames.

Sixteen projectors were used to make it seem like huge butterflies were flying across the London skyline and that the tower was spinning around – the first time this had been done outside of Las Vegas.

To watch the amazing New York light show go to www.facebook.com/nokiaus from 7pm EST Saturday, April 7th.

The Nokia Lumia 900 will be available exclusively in North America from AT&T from April 8 for $99.99. With 4G LTE speeds and outstanding design, the Nokia Lumia 900 lets customers access their email, music and social media quickly.

I especially like the fact that this new phone has NFC Technology and as it gains popularity it will help NFC tech reach a critical mass of users.

Monday, April 9, 2012

Maybelline NY Conquer New York iOOH Campaign

Maybelline NY executed an unique crowd participation campaign in New York City's Times Square today. Using Clear Channel's giant  Spectacular, the intercontinental project provided an opportunity for models in Russia to win a trip to New York City.What makes this campaign so interesting is the fact that it provided aspiring Russian models an opportunity to virtually appear on the giant billboard above Father Duffy Square. Then, back in Russia models are able to submit their photos on Facebook or by uploading them with a webcam.The photos were then converted into a slideshow which was shown as a video on the digital signage while pedestrians in Times Square were able to cast their vote or "Like" their favorite Russian model. Maybelline Brand Ambassadors were on the ground polling pedestrians and collecting votes via internet connected tablets.Adam Hollander of Brand Marketers NYC said "I believe the combination of Spectacolor's giant digital signage, "second screens" and trained Brand Ambassador Models, is the prefect way to engage, interact and maximize exposure for any brand. The billboard adds credibility to the field execution and the Brand Ambassadors on the street allow a deeper, memorable experience consumers a likely to share with others on and offline."

One added bonus of the campaign featured a live feed of the action that was taking place in Times Square which allowed the pedestrians who were voting to see themselves on the digital billboard and was streamed live back to the models in Russia.As we can see from the crowds, people just love to see themselves being broadcast on the large screen above Times Square.

Friday, April 6, 2012

Android Powered Twitter Vending Machine

A mobile Twitter vending machine powered by Android earned almost 1 Twitter follower per minute for a 6 hour run at #SXSW. Dispensing a branded keepsake from a hacked vending machine that is powered by an Android OS device is a pretty cool way to gain Twitter followers.

The way it works is if you follow a twitter handle, you are sent a direct message(DM) which contains a code that you may use as social media “currency” to make your purchase on the vending machine’s keypad.

Wednesday, February 8, 2012

Starbucks Cup Magic for Valentine's Day

If you have  an iPhone or an Android smartphone and the Starbucks Cup Magic App, you will be able to send special Augmented Reality eCards for Valentines Day to your sweetheart or loved ones, but you will need a Limited Edition Valentines Day Magic Starbucks Cup first. To learn more and/or download the Valentine’s Day Starbucks Cup Magic app, visit www.Starbucks.com/everylove.

Thursday, February 2, 2012

Mickey Mouse Brings (Some) Disney Magic To Times Square

When I noticed this Augmented Reality experience by Disney on Sixteen:Nine, I was intrigued at first but then after watching the video I was left feeling a bit unsatisfied.

Obviously, these types of augmented reality experiences are not new, however if you are like me, you might have believed that an old school powerhouse like Disney, with deep, deep pockets would have pulled off something daring that no one has ever seen before.

Still, with multiple Disney characters making an appearance on screen and the added special-effects-editing of the video, and throw in permission for such an execution in Times Square it is all in all a nice attempt at an interactive DOOH campaign for the little mouse house.