Friday, July 15, 2011

The Interactive Crime Scene: Rizzoli & Isles

When visiting TNT’s promotion for the new TV show Rizzoli & Isles I had high hopes. I thought that the idea of an interactive crime scene sounded really cool and interesting. However, upon arriving to the scene I was a little confused.

The promotion itself is simply a window display of a “crime scene” with a mannequin covered up by a sheet with her feet hanging out, some strewn furniture, a footprint, and a bottle of pills on the bed.
The interactive part was nothing more complex than a touch screen where they tell you about the victim, and give you three or four steps/clues to solving the mystery. Then you simply get a recap and photos of the three suspects. After you choose who you think murdered the victim you either get a “wrong answer” or a Congratulations! If you pick right you get to have your picture taken with the characters Rizzoli and Isles and if you type in your email address the picture will be posted to Facebook.

All in all I think that the interactive Crime scene idea was good in theory, but poor in execution. The picture with the characters being sent to facebook is cool, however, the location is very poor.

When testing out the game I was bumping into people because there was no space on the sidewalk. Also if this was in Times Square where people purposely go to walk around and look at everything this promo would be great! But the traffic in the area (21st and 6th Ave) is mostly people going to and from work or home, people who don’t have time to stop and participate.

Even worse a pair of girls even commented about the stereotypical “pills next to the dead girl” idea. Hopefully a little more thought and creativity went into the actual show.

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