Tuesday, June 21, 2011

Stay Hungry: A Cooking Channel Promotion


       Nothing like a good food truck to create buzz on a new brand! Today around lunch rush hour, bystanders by 37th & 7th got to experience a new experiential advertising campaign led by the Cooking Channel and Mediacom promoting the network and celebrating its first birthday. This truck hit NYC complete with a Kitchen and Camera crew, and is fully integrated with Facebook and Twitter. New Yorkers got to be interviewed and filmed as they waited in line for cookies and other delicious samples from the new channel. Don't miss out on this delicious opportunity!

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