Tuesday, June 14, 2011

Metro Mitts: A New Kind of Experiential Advertising

Ever wonder how many germs you pick up from touching the poles on the subway? It's a good question, and according to this new patent-pending glove called Metro Mitts, the answer is quite a few. These clear plastic protective gloves serve an important function other than protecting us from germs, though. They also present a great new opportunity for advertising. Metro Mitts works with any company that would like to put an advertisement on the gloves so that the customer is literally wearing the logo as they ride the subway every day.
Metro Mitts are handed out for free at many different locations in the city from 6:30 am to 10:30 am and 4:30pm to 8:30pm. The company estimates at least 10 impressions per mitt, and tout the customers high involvement with the advertisement as one of the things that makes the Metro Mitt so effective. The sheer volume of people that travel via subway makes it a great target market, and Metro Mitt has found a way to take advantage of this in the most clean, eco-friendly way possible. So on your way back from work, be on the lookout for this inventive, free, and recyclable product. You won't be disappointed.


mark said...

Tried this great product, these guys should be given a medal. Wonder who's gonna pick em up.

Anonymous said...

MetroMitt is such a great idea! Wish I thought of that. Every time I ride the subway I get disgusted by the slimey poles and the last thing i want to do is to touch them. So glad that someone thought of a way to protect others from germs, while keeping the subway system a cleaner place for daily riders like myself.