Saturday, April 23, 2011

Follow @SabraAdventure2 for Free Sabra Hummus in NYC

Sabra Hummus truck @ 35th & 7th in NYC!
Follow @SabraAdventure2 on Twitter for Free Sabra Hummus in NYC thru 5/26

Hummus Anyone?

Sabra Hummus truck stopped @ 35th & 7th in NYC. How nice would it be if those people lining up could watch Sabra commercials on flat panel tv's or surf the web with a free wifi hotspot compliments of Sabra while they were waiting in line to sample?

Video Truck Media

Let us help you innovate. Call JP at 212.719.2110 Ext. 708


Friday, April 15, 2011

Sony Partners With Six Flags To Promote Smurfs 3D Movie

Six Flags Inc. announced last week that it is teaming up with Sony Pictures Entertainment to launch the highly anticipated 3D summer movie The Smurfs.

As reported by DailyDOOH, Six Flags Media Networks' expanded it's Six Flags Menu Board TV with an additional 220 digital screens. The interactive dooh network is capable of delivering 100 million annual impressions with almost 20 million per month during the peak season. However, since that time Six Flags has promoted NY City based Famous Famiglia Pizza chain with commercials on Six Flags Television and an online retail promotion that allows guests to pre-order from Famous Famiglia's menu prior to visiting the park.

And now, in support of The Smurfs, Sony Pictures is collaborating with Six Flags & Hot Topic for this campaign that will target spring break events at all Six Flags domestic parks in conjunction with an in-store promotion debuting Smurf-branded merchandise.

Until April 25th 2011, consumers who purchase a Smurf T-Shirt at any of the 200 participating Hot Topic retailers nationwide will receive a $20 discount off general admission to all US Six Flags theme parks.

Even better, Smurf fans can visit to enter to win an a 3day/2night adventure to New York City for 2 Guests which includes Six Flags Tickets, Cash & Prizes. The Smurfs 3D live-action/animation movie will be released in theaters nationwide on August 3, 2011.

Wednesday, April 6, 2011

CKone Ads Reveal More With DOOH

CK One Print Ad Thumbnail Pic
Once again, Calvin Klein's new Get In the ckOne Box campaign, claims to be the largest digital initiative in the company's history to date. It promises to engage consumers in 11 languages with an interactive user experience that offers you the opportunity to personalize your interactions with the brand and connect with other consumers at Billboard Close Up

In support of this, CK has launched custom mobile apps for the iPhone, Android and Symbian platforms, complete with social media integration and indications of an Augmented Reality program.

Calvin Klein has been known for provocative ads and innovative billboards at this location in NYC that in the past featured print ads with QR Codes and Augmented Reality. Stay tuned for more.