Thursday, February 17, 2011

Food or Beverages Freemiums Are Effective for B2C

Coffee or other beverages and the idea of a free giveaway or perceived "value" to the consumer can also be effectively used for B2C interactions as well.

Beverage Backpacks with branded cups give out by were used with ice coffee in Los Angeles to target consumers around the Staples Center with this experiential initiative.

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