Thursday, February 17, 2011

B2B Experiential Marketing Creates Lasting Impressions

Connecting with customers in B2C or B2B marketing at any level is always the question. USA Today choose a unique approaching delivering a gourmet coffee break directly to their clients.

Brand Marketers served up French Roast and Hazelnut Coffee is custom created USA Today “Book List” tumblers the clients could keep. 

The packed room smelled like fresh brew coffee and delicious muffins as USA Today Brand Ambassadors and client mingled.  
This program targeted the audience and gave them an experience, with a take away that carries much more weight then a standard direct mailer, sales call or other traditional method.

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