Friday, December 30, 2011

Race A Hyundai In Time Square


Hyundai is giving iPhone users a chance to test drive the Veloster hatchback on an interactive billboard in Times Square. Consumers can connect to Hyundai's Wifi network to register with the "Hyundai Race" and download the app on their iPhone. This game uses the iPhone's built-in accelerometer to to steer the vehicle so users only need to tilt their phone to the left or right when you hold it like a steering wheel. Contestants are able to compare their final score against other drivers after the race when the results are posted. This is great example of how Digital-Out-Of-Home(DOOH), when executed as Interactive-Out-Of Home(IOOH) can stop people in their tracks and command their attention. The activation clearly demonstrates how to effectively cut through the ad clutter that is Times Square by offering an engaging experience for consumers where they can control the inter-action.

Saturday, October 29, 2011

Wednesday, October 26, 2011

Seasons on the Terrace 3D Projection in CentralPark


On October 13, 2011 the Central Park Conservancy celebrated 30 years of keeping Central Park health and beautiful. Crowds gathered at Bethesda Terrace for a once in a lifetime performance. Enjoy!

Via Adweek

Monday, July 25, 2011

DOOH Propels Heineken Ads

Heineken has integrated a recent TV campaign in Japan with an very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation.

Heineken-Open-Your-World-DOOH
The large branded LED screen displayed the commercial and instructed pedestrians where to position themselves to interact with digital re-incarnations of characters from the commercial.

Heineken-Open-Your-World-Commercial
This wickedly awesome interactive out of home execution allows you to dance, sing and even duel with some of the tv spot's unruly caricatures.

Tuesday, July 19, 2011

The Vitamin Water Zero: The Photobooth


I don’t know about you, but one thing that I have always enjoyed is going to carnivals or the mall with my friends and seeing a photo booth.There is nothing more fun than squeezing into the tiny space with your friends and taking goofy pictures of everyone and documenting your memories in such a cool and different way.



When going to the Vitamin Water Zero Summer Series I found just that, a photobooth. Only instead of the tight spaces and cramming in order to get everyone into the picture, I was pleased to find that the booth part was gone. Instead it was open and you could fit in as many friends as you want by simply stepping back a little more.



But that wasn’t even the cool part. This web enabled, portable, digital signage, photo upload/ digital print, social media activator not only gives you a free keepsake with your pictures on it once they are taken but the pictures are automatically sent to your facebook wall! All you have to do is type in your email and BAM the pictures can be seen on facebook of you at the awesome Gansevoort Hotel having a great time with your friends. Jealous? Well every one of your friends will be! What a great idea for an experiential advertising promotion!

Friday, July 15, 2011

The Interactive Crime Scene: Rizzoli & Isles


When visiting TNT’s promotion for the new TV show Rizzoli & Isles I had high hopes. I thought that the idea of an interactive crime scene sounded really cool and interesting. However, upon arriving to the scene I was a little confused.

The promotion itself is simply a window display of a “crime scene” with a mannequin covered up by a sheet with her feet hanging out, some strewn furniture, a footprint, and a bottle of pills on the bed.
The interactive part was nothing more complex than a touch screen where they tell you about the victim, and give you three or four steps/clues to solving the mystery. Then you simply get a recap and photos of the three suspects. After you choose who you think murdered the victim you either get a “wrong answer” or a Congratulations! If you pick right you get to have your picture taken with the characters Rizzoli and Isles and if you type in your email address the picture will be posted to Facebook.

All in all I think that the interactive Crime scene idea was good in theory, but poor in execution. The picture with the characters being sent to facebook is cool, however, the location is very poor.

When testing out the game I was bumping into people because there was no space on the sidewalk. Also if this was in Times Square where people purposely go to walk around and look at everything this promo would be great! But the traffic in the area (21st and 6th Ave) is mostly people going to and from work or home, people who don’t have time to stop and participate.

Even worse a pair of girls even commented about the stereotypical “pills next to the dead girl” idea. Hopefully a little more thought and creativity went into the actual show.

Monday, July 11, 2011

German Company Unites Dog Walkers With Foursquare in "Check In! Snack Out!"

       This past March, German Company GranataPet unleashed a fantastic new promotion for their premium dog food. Using the social networking application Foursquare, GranataPet decided to create the campaign "Check In! Snack Out!, which was set up in popular dog-walking areas in Germany. Dogs, attracted to the scent of dog treats put out by the company, would lead their owners right to a billboard that read "Check In! Snack Out!". Once the dog and the owner stopped at the site, the owner would see instructions on how to activate accounts on Foursquare, which would show their location on the Dog walking path, in order to get a free bowl of GranataPet dog food. 
       This campaign worked on two very different levels. First, using scent advertising on the dogs was a brilliant method- owners would be immediately convinced that their dogs loved the GranataPet food.  Second, the company established an incentive for the human customers to check in to social media, creating more buzz for the brand. All in all, its doggone genius! Check out the campaign in action below:

Thursday, July 7, 2011

Transformers DOOH

This cool digital ooh for Transformers was spotted in NYC on 7th in Times Square.

Friday, July 1, 2011

Arcade Fire and Chris Milk Use Google Chrome in Interactive Music Video: "The Wilderness Downtown"

Last Summer, on the heels of their critically acclaimed album "The Suburbs", the Arcade Fire teamed up with filmmaker Chris Milk, Google Chrome and marketing company Radical Media to create a truly poignant interactive music video experience. "The Wilderness Downtown" uses HTML5 to allow every individual viewer to type his or her childhood home address and have that neighborhood become the setting of the music video for the Arcade Fire Song "We Used To Wait". A combined promotion for the band, Google Chrome, and the filmmaker, "The Wilderness Downtown" also lets you write a letter to yourself as child after you see the video. This video is impressive in its emotional content as well as its technological innovation. No wonder it won a prestigious Webby Award!

Check out the amazing video below: 
 

Wednesday, June 29, 2011

Facebookers of Poland Join Together to Celebrate Midsummer Night

Talk about a country coming together! Through Facebook, the citizen's of Poznan, Poland gathered together to release over 8,000 lanterns into the sky to celebrate Midsummer night, the shortest night of the year. They're now planning an event for next year with a goal to try to break the Guinness World Record for the most number of lanterns released in the sky. The record is currently 10,000. 
Goes to show how far-reaching social media can be!

Kelloggs Gets Creative With Facebook In New Charitable Campaign

This Spring, Kellogg's and experiential advertising agency TRO launched the Hmmmm to Mmmmm campaign to promote their own brand and raise £500,000 for Red Nose Day, a charity promoting comic relief to raise money for disadvantaged people in the UK and Africa. On their UK University Campus tour, they set up photobooths and computers allowing customers to take funny photos of themselves and post them to their profiles on Facebook. This video shows their campaign in action at University of Arts London:     
The genius of this campaign was that the promotion didn't stop once the charity was over. Using the Facebook page they had established for the Road Show, Kellogg's launched yet another Facebook integrated campaign that worked to give consumers incentive to "Like" their page to play the Find a Friend Who Isn't game for prizes like unlimited Rice Krispies Squares for a month. The game challenges users to show just how well they know their Facebook friends by showing them 1 photo of someone they don't know mixed in with 49 photos of people in their network and making them "Find the Friend Who Isn't". The fastest time wins the prize, and this creative and interactive campaign has brought in 55,949 "Likes"! Talk about effective Social Media advertising!

Thursday, June 23, 2011

IKEA Uses Social Networking to Promote Store Opening in Sweden

Talk about innovation! Way back in 2009, Swedish marketing company Forsman & Bodenfors launched a brilliant campaign for the opening of a new IKEA in Malmo, Sweden using none other than Facebook! As explained in the video below, the company created an account for the owner, Gordon Gustavsson, and posted images of new IKEA showrooms online. They then created a contest among Facebook users by encouraging them to "Tag" themselves on whatever piece of furniture they wanted. If the user was the first to tag themselves, then they won the product. Of course, this expertly handled campaign gained invaluable buzz for the store and the company. And best of all, they used pre-existing, free website to pull it off. Just goes to show how powerful social media can be when used right. Genius! 

Tuesday, June 21, 2011

Stay Hungry: A Cooking Channel Promotion


       Nothing like a good food truck to create buzz on a new brand! Today around lunch rush hour, bystanders by 37th & 7th got to experience a new experiential advertising campaign led by the Cooking Channel and Mediacom promoting the network and celebrating its first birthday. This truck hit NYC complete with a Kitchen and Camera crew, and is fully integrated with Facebook and Twitter. New Yorkers got to be interviewed and filmed as they waited in line for cookies and other delicious samples from the new channel. Don't miss out on this delicious opportunity!

Wednesday, June 15, 2011

Tic Tac Orchestra

Anyone else think this should be an experiential advertisement for Tic Tac? We do...

Tuesday, June 14, 2011

Metro Mitts: A New Kind of Experiential Advertising

Ever wonder how many germs you pick up from touching the poles on the subway? It's a good question, and according to this new patent-pending glove called Metro Mitts, the answer is quite a few. These clear plastic protective gloves serve an important function other than protecting us from germs, though. They also present a great new opportunity for advertising. Metro Mitts works with any company that would like to put an advertisement on the gloves so that the customer is literally wearing the logo as they ride the subway every day.
Metro Mitts are handed out for free at many different locations in the city from 6:30 am to 10:30 am and 4:30pm to 8:30pm. The company estimates at least 10 impressions per mitt, and tout the customers high involvement with the advertisement as one of the things that makes the Metro Mitt so effective. The sheer volume of people that travel via subway makes it a great target market, and Metro Mitt has found a way to take advantage of this in the most clean, eco-friendly way possible. So on your way back from work, be on the lookout for this inventive, free, and recyclable product. You won't be disappointed.

McDonalds Pick and Play


One of the most creative and innovative uses of DOOH that I have seen in a while is McDonald's Pick & Play executed by DDB in Stockholm.

Using spectacular digital signage, consumers were encouraged to play Pong to win a coupon for a free item of their choice at a local McDonalds Restaurant. Watch a clip of the action just Click Here.

No download required and armed with only just their mobile devices, players were challenged to control the french fry with their phone to keep the ball in play for more than 30 seconds to earn a prize.

Maybe one day in the sometime not so near future, advertisers and media buyers will get the picture and realize that Interactive Out Of Home activities like this are globally scalable on digital signage networks.

Then hopefully, one day, maybe we can all enjoy a little nostalgia playing arcade like games such as Frogger, Asteriods, Pac-Man and even more complex games like Bus Stop Derby while we are passing the time in some line somewhere in the world.

Wednesday, June 8, 2011

ICE CREAM!!!

Coolhaus NY seems to be attracting a lot of people on the extremely hot sunny day. Check out to see if you can find an ice cream truck near you! Your inner child will thank you!

Bacardi Launches Together Campaign in NYC & Vegas


Walking by Times Square a couple of days ago, you might have seen this giant skateboard being pulled down the street advertising Bacardi's "Like it Live" campaign. This new marketing campaign uses Facebook "Like-offs" to have fans of Bacardi "like" their new campaign, entering them into sweepstakes for free t-shirts, tickets to live shows featuring Kid Cudi and Cee-Lo, and other cool prizes. 

The "Like it Live" campaign attempts to the Bacardi customer base together through Facebook, concerts, and other live events. The slogan of the campaign is "Mixes well with others," and that is what they hope they can stress to consumers of Bacardi around the world. Check out Facebook.com/Bacardi to see the amazing prizes that the Bacardi Together campaign has to offer.

Tuesday, June 7, 2011

NFC Tech Seeks Critical Mass

A report by Bernstein Research analyst, Toni Sacconaghi suggests that until a critical mass of NFC based POS terminals at retail is reached, companies like Apple will forgo supporting NFC technology.

Despite the fact that earlier this year, Verifone announced that it will include NFC technology in all new Point-Of-Sale systems offered to merchants, at this very moment, there are so few US merchants that actually have the capability to accept NFC enabled payments.

Mobile payments using NFC technology require POS terminals that support mobile payments via NFC enabled mobile devices. When there are over 4 million merchant locations in the United States and only 51,000 of them support mobile NFC payments; Clearly, a higher critical mass is needed for mobile payments to take off Sacconaghi noted.

NFC technology might possibly be the future of mobile technology as we previously reported, however with so few phones in the market that currently support NFC technology coupled with a less than 1% market penetration of retailers who accept mobile payments via NFC may be a clear indication of how far from the future we really are.

Tuesday, May 31, 2011

Extreme Makeover: New York City Port Authority

This summer, New York City's Port Authority Bus Terminal will receive an extremely innovative makeover courtesy of A2a Media. The long term aesthetic upgrade will cover 6,000 square feet of the facade facing 42nd Street & 8th Avenue as well as 25,000 square feet of architectural lighting that will color coordinate with the visual display.



What makes possible is a technology called Mediamesh® which combines the excitement of digital signage, the versatility of online media and the appeal of broadcast media for a truly unique DOOH viewer experience.

The installation that will go live in June of 2011 is going to be an exciting and digital out of home execution that will integrate seamlessly into the Port Authority Bus Terminal's architecture.

Mediamesh® consists of patented stainless-steel architectural woven mesh panels, imbedded with premium LEDs that deliver high resolution motion graphics while using 80 percent less that traditional LED display products. Mediamesh® technology was invented, patented and is manufactured by German companies, GKD and ag4

Saturday, April 23, 2011

Follow @SabraAdventure2 for Free Sabra Hummus in NYC

Sabra Hummus truck @ 35th & 7th in NYC!
Follow @SabraAdventure2 on Twitter for Free Sabra Hummus in NYC thru 5/26

Hummus Anyone?

Sabra Hummus truck stopped @ 35th & 7th in NYC. How nice would it be if those people lining up could watch Sabra commercials on flat panel tv's or surf the web with a free wifi hotspot compliments of Sabra while they were waiting in line to sample?


Video Truck Media


Let us help you innovate. Call JP at 212.719.2110 Ext. 708

JiP

Friday, April 15, 2011

Sony Partners With Six Flags To Promote Smurfs 3D Movie

Six Flags Inc. announced last week that it is teaming up with Sony Pictures Entertainment to launch the highly anticipated 3D summer movie The Smurfs.

As reported by DailyDOOH, Six Flags Media Networks' expanded it's Six Flags Menu Board TV with an additional 220 digital screens. The interactive dooh network is capable of delivering 100 million annual impressions with almost 20 million per month during the peak season. However, since that time Six Flags has promoted NY City based Famous Famiglia Pizza chain with commercials on Six Flags Television and an online retail promotion that allows guests to pre-order from Famous Famiglia's menu prior to visiting the park.

And now, in support of The Smurfs, Sony Pictures is collaborating with Six Flags & Hot Topic for this campaign that will target spring break events at all Six Flags domestic parks in conjunction with an in-store promotion debuting Smurf-branded merchandise.

Until April 25th 2011, consumers who purchase a Smurf T-Shirt at any of the 200 participating Hot Topic retailers nationwide will receive a $20 discount off general admission to all US Six Flags theme parks.

Even better, Smurf fans can visit http://sixflags.com/smurfs to enter to win an a 3day/2night adventure to New York City for 2 Guests which includes Six Flags Tickets, Cash & Prizes. The Smurfs 3D live-action/animation movie will be released in theaters nationwide on August 3, 2011.

Wednesday, April 6, 2011

CKone Ads Reveal More With DOOH

CK One Print Ad Thumbnail Pic
Once again, Calvin Klein's new Get In the ckOne Box campaign, claims to be the largest digital initiative in the company's history to date. It promises to engage consumers in 11 languages with an interactive user experience that offers you the opportunity to personalize your interactions with the brand and connect with other consumers at CKOne.com
CKOne.com Billboard Close Up

In support of this, CK has launched custom mobile apps for the iPhone, Android and Symbian platforms, complete with social media integration and indications of an Augmented Reality program.

Calvin Klein has been known for provocative ads and innovative billboards at this location in NYC that in the past featured print ads with QR Codes and Augmented Reality. Stay tuned for more.

Sunday, March 27, 2011

Cemusa Billboards Connect With Consumers

CEMUSA digital billboards at transit shelters and news stands now allow brands to connect with consumers. European wireless operator Orange teamed up with Google to introduce their wireless application ‘ON’ that runs on Google Android’s OS for an innovative ad campaign that that combined out-of home advertising and wireless wifi hotspots .

Ever since CEMUSA introduced their first digital news stands in New York City, many digital out of home enthusiasts have been eagerly anticipating an innovative use of these spectacular advertising kiosks.

For the past few months, Google Inc., Nokia Corp. & France Telecom SA’s Orange have been running a pilot program that engages consumers who are waiting at transit shelters. A poster for a recent Google Ad campaign that ran in bus stops in Boston read ‘You have to wait here. You don’t have to be bored‘.

A Free mobile Wifi Hotspot allowed consumers to download Google’s Mobile App on the spot, avoiding any data charges and giving the user access to the internet while they wait.

Another successful campaign that ran in the U.S., U.K., South Africa and Australia promoted Nokia’s Ovi App Store. Consumers were able to download the mobile app store via bluetooth or text message from their smartphone while in the vicinity of the billboard. The ad read: ‘Get Apps & Much More for your Nokia, Turn On Your Bluetooth Now‘.

The million dollar ad campaign that ran for 10 weeks resulted in 1.5 million people interacting with it and over 10 million people seeing the ad.



CEMUSA North America, Director of Marketing & Business Development, Nigel Emery mentioned that we can expect more innovative campaigns like this from CEMUSA in the future. As of right now, many marketers are really only using this innovative technology to distribute mobile apps or ringtones for smartphones, however it’s possible that digital outdoor ads can be used to distribute games, hi-def commercials or even online goods & services.

Interactive Ads have the power to change the digital out of home industry for these simple reasons. 1. Relevant. 2. Engagement. 3. Measurement.


  • First, these campaigns become more relevant to consumers when they personalize the experience on their mobile device or smart phone.


  • Secondly, these interactive billboards are engaging and connect brands with consumers.


  • Finally, this type of innovative use of DOOH & Mobile technology can accurately measure the effectiveness of any marketing spend and give the advertiser real time metrics.

  • Now, what advertiser doesn’t want that?

    Tuesday, March 22, 2011

    McDonalds Creates Lasting Memories and Social Media Buzz with a Clever Stunt in Chicago



    McDonalds took advantage of the the Chicago River being turned green for St. Patrick’s Day  to pull off a smart activation that paid off in huge social media buzz as well as a lasting memorable experiences for anyone who saw it or heard about it.  McDonalds employed Brand Ambassadors dressed as leprechauns and a unique giant milkshake prop to announce that the Shamrock Shake was on sale for a limited time.  This was not a guerilla marketing effort as all the permits were in place and this program was keenly tied in with PR.  When the river went green it was a instant win for MCD, well worth the expense.

    When looking at effectiveness for an Experiential Advertising or Non Traditional Marketing Campaign like this it is important to recognize that is not only standard impressions and CPM that measure success.  Not only the people in the local area that see the advertisement should be measured, but the word of mouth, social media and fun experience multiples the impressions ten fold.  The breath and depth of exposure your clients message  receives compared to traditional media impressions that TV, standard billboard, or even online or mobile can offer is exceed greatly because this type of activation breaks through the clutter and get people talking organically even if you don’t use the color green. :)


    Adam Hollander
    www.brandambassadors.com | www.t-shirttv.com | www.futuremindslabs.com

    Experiential Advertising doesn’t always have to be positive to have an Impact

    This is a scary kind of experiential advertising but powerful.

    http://www.youtube.com/watch?v=zszT-f2zi90&feature=player_embedded

    How do you measure the impressions something unforgettable like this generates?  It can be the standard impression because people will talk about this, remember it and share the message with others...

    Adam Hollander
    www.brandambassadors.com | www.t-shirttv.com | www.futuremindslabs.com 

    Thursday, March 17, 2011

    Amobee Revolutionizes Mobile Advertising

    A company called, Amobee Media Systems, is quietly revolutionizing the way mobile advertisers measure ROI on mobile, online and traditional out of home ad campaigns. Based in Redwood City, California, this start up has already been named as the 'The Worlds Most Valuable Mobile Advertising Company' by the Business Insider and now has offices in London, Israel & Australia. Amobee's core business has been Online & Mobile advertising however they have been pushing the envelope by combining the reach of traditional out of home(OOH) networks and the relevant personalized experience that Mobile devices offer consumers. Harry Dewhirst, VP of Media Strategies for Amobee, has been spearheading this movement of interactive Mobile advertising infused with Digital Out Of Home(DOOH). Sparked by revolutionary concepts that allow media buyers to 'pay for mobile ads based on performance' or whenever a user interacts with traditional media through their mobile device. This technology enables Amobee's customers to offer their audience an advertising experience that allows the consumer to interact with the brand via an SMS text message, via Bluetooth and even Wifi. On the horizon, Dewhirst believes the ability to offer Real-Time creatives on the networks of dooh screens will offer new opportunities for advertisers in the future that will allow the conversation between brands and consumers to continuously evolve. Mobile advertising is the way to facilitate personal experiences for consumers that tie in all levels of an ad campaign from Print, to Radio to TV to Online. With the introduction of NFC(Near Field Communication), in the Google Nexus S and Nokia's C7 the future of mobile device communication still remains uncertain however many unreleased smart phones like Samsung's Galaxy, Apple's iPhone, RIM's Blackberry Torch 2, Dakota & Apollo are all rumored to include NFC technology. To learn more about how Amobee Media Systems plans to push further the issue of merging mobile advertising and digital out of home networks, consider attending the DOOH Forum & Expo hosted by MediaPost where Mr. Dewhirst is scheduled to speak at the Digital Out Of Home Awards on April 14th in New York City.

    Monday, February 28, 2011

    DOOH Doubles to $5.2B by 2016


    DOOH spending is predicted to double by the year 2016. MagnaGlobal Advertising's 2011 Forecast suggests that spending in digital out of home will grow from $2.6 billion in 2011 to $5.2 billion in 2016. This represents an average growth rate of 15.2% over the next five years. Annual growth rates for DOOH came in third behind, front runners Online Video at 19.6% & Mobile Advertising at 19.4%.

    MagnaGlobal points to obvious reasons like the increase of inexpensive digital screens & lower costs to connect to the internet as contributions as to why digital outdoor advertising is growing so rapidly. This has led to a more competitive environment that allows DOOH suppliers to provide more content, in more places. As new developments in technology are introduced that allow for more efficient processes, the cost of delivering dynamic digital content will be reduced for suppliers.

    A note of interest, is that the forecast points to the fact that "Interaction with mobile devices, especially with short code messages, has made the medium more engaging for consumers as well." This means that advertisers can maximize the performance of their ad campaigns if they are able to harness the power of digital out of home and mobile in a innovative campaign that grabs consumers attention.


    Another interesting point is that MagnaGlobal suggests that the sector's growth is partially constrained because of localization, however when marketers integrate mobile devices they are able to make advertisements more relevant to consumers. This type of experiential advertising tactic that adds mobile into the activation allows companies to connect with consumers in real life enriches the brand experience and multiplies social media currency.


    Also cited as a factor in the constraint of growth in the DOOH sector, is the lack of the medium's ability to bring more advertisers to the table that value measurement as a key facet in assessing an ad campaign's performance.

    However, as evidenced by award winning mobile campaigns, when marketers combine mobile apps, smart phone devices, or online gaming with a much larger OOH campaign, the Mobile DOOH medium becomes a measurable, real time metric that can deliver relevant dynamic content to consumers based on their geographical location.

    Thursday, February 17, 2011

    Food or Beverages Freemiums Are Effective for B2C

    Coffee or other beverages and the idea of a free giveaway or perceived "value" to the consumer can also be effectively used for B2C interactions as well.

    Beverage Backpacks with branded cups give out by www.BrandAmbassadors.com were used with ice coffee in Los Angeles to target consumers around the Staples Center with this experiential initiative.

    B2B Experiential Marketing Creates Lasting Impressions

    Connecting with customers in B2C or B2B marketing at any level is always the question. USA Today choose a unique approaching delivering a gourmet coffee break directly to their clients.

    Brand Marketers served up French Roast and Hazelnut Coffee is custom created USA Today “Book List” tumblers the clients could keep. 

    The packed room smelled like fresh brew coffee and delicious muffins as USA Today Brand Ambassadors and client mingled.  
    This program targeted the audience and gave them an experience, with a take away that carries much more weight then a standard direct mailer, sales call or other traditional method.

    Wednesday, February 16, 2011

    Lupe Launches Lasers with QR Campaign

    These days many marketers struggle to embrace technology that harnesses the power of merging social media with the real world. Recently, Swirl Integrated Marketing in San Francisco used a giant QR code broadcast outdoors to promote recording artist, Lupe Fiasco's new album called 'Lasers'. With executions in San Francisco and New York that included a laser light show, videos projected on buildings and a mobile application called RedLaser that allows the Hip Hop star's fans to pre-order the album that is released commercially on March 8, 2011.

    This interesting use of dooh that effectively uses social media and mobile technology to increase online sales is a very powerful marketing tool that should be utilized more frequently in advertising campaigns. This activation is a perfect example of how a digital out of home campaign can be a cost effective catalyst to a much larger integrated marketing effort that synchronizes with all other traditional media.

    This same QR code has since been seen as Lupe Fiasco's twitter avatar, an interactive billboard and even wild posting stickers on the streets of NYC. It shouldn't be long before we start seeing quick response codes everywhere, however this unique campaign from an independent recording artist brings together the use of social media, mobile smart phone technology and digital out of home placed media in an experiential advertising campaign that is so far ahead of most campaigns by most major advertisers who are still trying to understand how to integrate social media and mobile technology so efficiently.

    Tuesday, February 15, 2011

    What Is The Future of DOOH?

    Does anyone of us know the future of placed based digital out of home media buying? Recent consolidations and mergers in the place-based advertising industry might suggest that Bigger is Better. But, Is it really?   Some people might argue that 'smaller DOOH networks and non-DOOH networks of various sizes have a better chance of delivering real, substantive value to the end user than big DOOH networks do.' 

    If  these smaller DOOH networks are interactive or have the ability to improve merchandising at retail to enhance shopper experience or if small hyper-local, niche sized DOOH networks are enhanced to deliver relevant content to nearby users to drive pedestrian traffic into a store then maybe they might stand a chance competing against the much larger DOOH advertising networks. So, how do these smaller DOOH networks fair against the mobile landscape? Can they even survive against 'location-based mobile marketing services that offer unprecedented relevance and reach.'?

    Wednesday, January 19, 2011

    Sponsored Ads


    Brand Ambassadors on Early Show

    Brand Ambassadors promoting Sunny.org for Greater Fort
    Lauderdale were spotted on TV during the Early Show in NYC.