Tuesday, December 21, 2010

Beats By Dre | Apple Merchandising Campaign

A Brand Ambassador educates Apple Store employees
about improvements to the wildly popular Beats By Dre,
the High Performance Headphones from MonsterCable.

Tuesday, November 2, 2010

 A striking new digital billboard has landed in Times Square as a part of the new Aeropostale Flagship store located in the MTV Studios space at 1515 Broadway.  With almost 19,000 square feet of retail shopping space, this store includes a 'T-Shirt Shop,' a 'Dorm Room' a 'Library for Jeans' and a 'Room with a View'. Luckily for shoppers, that view is quite a splashy one from a balcony overlooking the bowtie. Also, in store for the lucky shoppers are 18 cash registers, 500 employees spanning two levels and a dance floor that gives shoppers one of the most unique shopping experiences.
“We think this store is going to be the brand's foundation for global reach,” said Ken Ohashi, the company's vice president of investor and media relations; “This will be a powerhouse,” he said.
 The massive retail space houses a 700 square foot dance floor on a balcony reaching out over the South West corner of 45th & Broadway. Its here that shoppers can dance for the cameras with the images appearing on the digital billboard facing the street below. What makes this digital billboard so special are the waves in the balcony undulating out over the sidewalk. It is a surreal feeling when you are standing on the street corner below looking up. From the interweaving of cars and people standing in between these wonderfully spectacular billboards towering above, you almost get the feeling you are in the midst of a Salvador Dali painting.
The 120' dazzling digital houses a custom built LED display with 3 separate panels displaying interactive ads in unison and independently. From street level, pedestrians view shoppers on the dance floor dancing for the 'Aero Dance Cam' in the store and Aeropostale showcases marketing campaign images, exclusive video content while providing their consumers a once in a lifetime shopping experience that they will surely share with all their friends.
Most event agencies know the importance of supporting these types of digital spectacolor billboards with promotional campaigns that engage consumers. Advertisers know that executions that have the best Return-On-Investment are supported through social media initiatives and by experiential word-of-mouth campaigns on the ground.  For the launch, Aeropostale executed a campaign in Times Square that brought attention to the new digital LED display and invited pedestrians into the store. Some of these promotional models were anchored to huge inflatable balloons that floated a few feet over their heads. These giant branded balloons hanging in the air drew people's eyes to the digital display above.
"There are so many fun and exciting elements to our Times Square store and our merchandise is no exception," said Mindy C. Meads, Co-Chief Executive Officer of Aeropostale, Inc. "Millions of people will be treated to the Aeropostale experience of providing great teen fashion at great value in a fun and welcome approach to shopping."
For some Viacom employees, the interactive display might be seen as a traffic jam at the entrance of their global headquarters. For almost every other person on the sidewalk below just looking up, the whole experience is almost 'Alice in Wonderland-like.'
Some of the companies that worked with Aeropostale on this one are:

Pixelfire Productions - Pixelfire Productions focuses on providing motion graphics for both indoor and outdoor video screens, including those featured at Yankees Stadium and New York's Times Square.
D3 LED, LLC - Founded in 2005, with principal operations in New York City and Rancho Cordova, California, D3 is the world's leader in specialized LED digital display applications. Pioneers in design, engineering and technology, D3 manufactures highly sophisticated and innovative LED displays and out of home digital media systems that create engaging customer experiences for global brands and sports and entertainment venues. The Company's displays can be found throughout the world.

GHA Design Studios - Over the past 25 years, GHA Design Studios has evolved into one of North America's leading retail design firms with an expansive portfolio that has garnered the attention of the international design community. With offices located in bi-cultural Montreal, Quebec and in Detroit, Michigan, GHA brings its special blend of Canadian and American perspective to the international for

Sunday, October 31, 2010

Happy Halloween!!!!...
 from the Great "Video" Pumpkin
in Times Square, NYC!!!

Thursday, October 21, 2010

Tuesday, October 19, 2010

Thursday, October 14, 2010

"Like" Corona Lite on Facebook ?

Corona Lite is planning on activating a interactive
Facebook photo campaign in Times Square.

Tuesday, October 12, 2010

T-ShirtTV® models enjoy the game with Fans.

T-ShirtTV® Brand Ambassadors enjoy an outdoor game.

Tuesday, October 5, 2010

Times Square DOOH!

Digital Out Of Home (DOOH) advertising in Times Square
digital LED billboards from Forever 21, Clear Channel, Sherwood
TSQ Spectacolor, American Eagle and CBS Outdoor. 

Monday, October 4, 2010

T-ShirtTV® Brand Ambassadors save the day!

Brand Ambassadors disguised as Superheros
Save the day for fans who love T-ShirtTV®

Thursday, September 30, 2010

RedM Gates by Marrakech

RedM Gates By Marrakech – which will be holding road 
shows in the central squares of five major
international cities: Milan, Paris, Berlin, London, New York
– will reveal to you the new Marrakech,
combining modern and traditional. Visit Facebook to discover 
the RedM Gates and where they will be located in each of the major cities.

Tuesday, September 28, 2010

Friday, September 24, 2010

Netflix Hires Actors to Pose as Its Canada Fans

This article talks about a Netflix program that seemed to back fire with media backlash.  It looks like it was an honest mistake and the people hired where just trying to create buzz for the brand but it shows the importance of a few things...

  1. Media Training for any involved in a marketing program.
  2. Taking the proper time to find quality staff and don’t just look at cost when hiring Brand Ambassadors.
  3. Take the time to train that staff.
  4. Don’t try to save money by cheating the laws of the land you are working in.



NBC takes over Father Duffy Square in Times Square for "The EVENT"

Wednesday, September 22, 2010

Monday, September 20, 2010

McDonalds Brand Ambassadors promote the NFL

T-Shirt TV® Brand Ambassadors promote the NFL & McDonalds
on a recent promotional campaign for Brand Marketers that included
Brand Ambassadors on Video Segways. Even Ronald McDonald
took part in the campaign to give customers the full experience.

Wednesday, September 15, 2010

Brand Ambassadors re-enact Hyuandai Commercial

Brand Ambassadors took to the streets of New York City
to re-enact the Hyundai commercial playing on the billboard
above Times Square to promote the 2010 NY International Car Show

Sunday, September 12, 2010

LL Cool J & T-ShirtTV ® Brand Ambassadors

T-ShirtTV® Brand Ambassadors with LL Cool J and the
brainchild of T-ShirtTV®, Adam Hollander.  Circa 2004.

Thursday, September 9, 2010

USA Today Brand Ambassadors promote "The American"

Brand Ambassadors promoted the premiere of George Clooney's
new movie "The American" by giving out free issues of USA Today.
By targeting commuter locations like Grand Central Station and
Penn Station during peak rush hours, these Brand Marketers
can insure maximum exposure & tons of impressions for this campaign.

Thursday, September 2, 2010

Brand Ambassadors promote Mecedes Benz for the US Open

USA Today stationed Brand Ambassadors at Penn Station, Grand Central
& the US Tennis Center in Queens, NY for Opening Day
of the 2010 US Open sponsored by Mecedes Benz.
A tennis fan enjoys the shade with complimentary 
copy of USA Today from Mecedes Benz.
The most important element in any consumer interaction 
is a positive brand experience by our Brand Ambassadors.

Thursday, August 26, 2010

Brand Marketers: Still Innovating.

Don't be fooled! Times Square is still the #1 tourist destination in the world and 
Brand Marketers is still innovating non-traditional, American made activations.

Wednesday, August 25, 2010

Video Segways deployed for USA Today's iPad App Launch

Brand Marketers rolled out 32" Video Segways 
 with Brand Ambassadors on hand for the launch of 
 USA Today's iPad App at Apple's flagship store in NYC. 

Friday, August 20, 2010

Brand Ambassadors giveaway a "Fun List" in NYC

Check out Brand Ambassadors all over NYC giving away
ZoomDoggle's (Read: Creator of Buckyballs) Fun List NYC
It's list of fun free things to do in New York City.
Compliments of Brand Marketers!

Thursday, August 19, 2010

Brand Marketers executes "Virgin Mobile" Pina Coladas.


A Virgin Mobile branded Tiki Bar was dispatched with Brand Ambassadors
to serve consumers "virgin" Pina Coladas on Manhattan Beach.
Executed by Brand Marketers for Virgin Mobile's $25 Beyond Talk Plan.  

Wednesday, August 18, 2010