Tuesday, October 2, 2012

@GreenGiant Makes Appearance for #OneGiantPledge

The @GreenGiant made a 3D appearance at New York City's Grand Central Terminal for the #OneGiantPledge campaign.

The augmented reality experience was displayed on a giant digital billboard where you could "Take One Giant Pledge" to consume more green vegetables over the next 30days.

Consumers were given a chance to have their photo taken with the @GreenGiant  which they could redeem on Facebook and they were given a green pledge bracelet, a coupon for Green Giant frozen boxed vegetables and miniature @GreenGiant children's toy.

The larger-than-life Green Giant augemnted reality 3D event included appearances by celebrity mom Alison Sweeney, and nutritionist Melissa Halas-Liang.

Even though the event which was more targeted towards families and children yours truly "I, JP Biamby pledged to eat one more veggie everyday so I can be more healthy".

I am still waiting for more pics from the PR Agency that produced this event so please don't post this yet. 

Wednesday, August 1, 2012

@Nas Previews New Album At #MLBFancave

I was impressed to see that #MLBFancave in downtown Manhattan features an impressive tiled wall of Sony displays. @MLBFancave played host to a @Nas performance for their #Caveconcerts music series.

Nasir Jones also known as @Nas performed a few of his old classics along with some new hits from his newest release #LifeIsGood for fans and contestants of the MLB Fan Cave sports analyst competition at this rare album release preview.

The @MLBFancave is an immersive experience in a Soho loft in Manhattan that hosts fan events, concerts, MLB player and celebrity appearances, as well as the Cave Dwellers who are attempting to watch every game of the 2012 MLB season while chronicling their experiences online through videos, blogs & social media.

It also features innovative technology and giant HD displays where the Cave Dwellers watch and experience a first-of-its-kind space mixing baseball with music, popular culture, media, interactive technology and art.

To learn more follow @MLBFancave or visit www.mlb.com/fancave.

Friday, July 27, 2012

Real-Time Performance Tracking With Nike+ App

Nike has set up an amazing experience at #RivingtonCourt to display their new line of sneakers that track your athletic performance in real-time with Nike+.

With the Nike+ App up consumers don't just lace up their sneakers they can measure their stats while they run or jog and during training sessions, practice and during live games. With the Nike+  you can sync your running sneakers and hashtag your town as well.

The interactive experience includes a tour bus that gives consumers real time performance tracking with the Nike Hyperdunk+ and other Nike + training and running sneakers.

The games at #RivingtonCourt will last through the summer and you can learn more by following @NikeNYC on Twitter or visiting Nike.com.

Be sure to stop by to learn more and experience the Nike+ at Niketown, #RivingtonCourt and Nike Running Flatiron.

#RivingtonCourt #GameOnWorld #FindGreatness

Thursday, April 12, 2012

Nicki Minaj Performs For Launch of Nokia Lumia 900

Nokia celebrated the Launch of the Nokia Lumia 900 in Times Square with a special performance by Nicki Minaj. Take a look at the sizzle reel that let's you see the hype building up to this event.

So you can just imagine, for me this was such a wickedly awesome time and a dream come true.

Obviously, the highlight of the event was my photo opportunity with Nicki Minaj after the show. 

Nokia literally brought Times Square to a standstill for one of the largest take overs of the the iconic New York landmark that is the crossroads to the world.

The light show was introduced by my favorite female MC ever, international superstar and pop icon Nicki Minaj who's album ROMAN RELOADED is in stores now.
Nokia's road block of nine of time square's famous spectacular digital signage billboards which basically ensured that the thirty thousand plus fans watching were immersed lighting displays and music from every direction.

It was such a spectacle and an amazing sight to behold.

Dozens of the world’s leading visual artist worked for more than 5,000 hours, day and night for more than three weeks, to create the hundreds of jaw-dropping effects that were used on the large screens.

All of the electronic screens were controlled from a mobile server that was fed by eight miles of cable spread over four square blocks of the city.

Combining real dancers with 200ft high computer generated graphics, a building in the square was turned into a living, breathing entity. The building was made to appear as though it was filling with water and then "melting" in front of the crowd.

The ground-breaking visual event, to launch the Nokia Lumia 900 in North America, was choreographed to an exclusive Nokia Lumia remix of Nicki Minaj’s hit ‘Starships’, performed live by DJ and producer Doorly.

She performed on a stage that had been erected in the middle of the square in the early hours of Friday morning.  A massive countdown clock displayed across the square drew the crowds who were anticipating a big event without knowing what exactly was going to happen.

The amazing spectacle came five months after Nokia wowed the world by turning a 360ft (120m) building into the backdrop for an exclusive 4D show on the banks of the River Thames.

Sixteen projectors were used to make it seem like huge butterflies were flying across the London skyline and that the tower was spinning around – the first time this had been done outside of Las Vegas.

To watch the amazing New York light show go to www.facebook.com/nokiaus from 7pm EST Saturday, April 7th.

The Nokia Lumia 900 will be available exclusively in North America from AT&T from April 8 for $99.99. With 4G LTE speeds and outstanding design, the Nokia Lumia 900 lets customers access their email, music and social media quickly.

I especially like the fact that this new phone has NFC Technology and as it gains popularity it will help NFC tech reach a critical mass of users.

Monday, April 9, 2012

Maybelline NY Conquer New York iOOH Campaign

Maybelline NY executed an unique crowd participation campaign in New York City's Times Square today. Using Clear Channel's giant  Spectacular, the intercontinental project provided an opportunity for models in Russia to win a trip to New York City.What makes this campaign so interesting is the fact that it provided aspiring Russian models an opportunity to virtually appear on the giant billboard above Father Duffy Square. Then, back in Russia models are able to submit their photos on Facebook or by uploading them with a webcam.The photos were then converted into a slideshow which was shown as a video on the digital signage while pedestrians in Times Square were able to cast their vote or "Like" their favorite Russian model. Maybelline Brand Ambassadors were on the ground polling pedestrians and collecting votes via internet connected tablets.Adam Hollander of Brand Marketers NYC said "I believe the combination of Spectacolor's giant digital signage, "second screens" and trained Brand Ambassador Models, is the prefect way to engage, interact and maximize exposure for any brand. The billboard adds credibility to the field execution and the Brand Ambassadors on the street allow a deeper, memorable experience consumers a likely to share with others on and offline."

One added bonus of the campaign featured a live feed of the action that was taking place in Times Square which allowed the pedestrians who were voting to see themselves on the digital billboard and was streamed live back to the models in Russia.As we can see from the crowds, people just love to see themselves being broadcast on the large screen above Times Square.

Friday, April 6, 2012

Android Powered Twitter Vending Machine

A mobile Twitter vending machine powered by Android earned almost 1 Twitter follower per minute for a 6 hour run at #SXSW. Dispensing a branded keepsake from a hacked vending machine that is powered by an Android OS device is a pretty cool way to gain Twitter followers.

The way it works is if you follow a twitter handle, you are sent a direct message(DM) which contains a code that you may use as social media “currency” to make your purchase on the vending machine’s keypad.

Wednesday, February 8, 2012

Starbucks Cup Magic for Valentine's Day

If you have  an iPhone or an Android smartphone and the Starbucks Cup Magic App, you will be able to send special Augmented Reality eCards for Valentines Day to your sweetheart or loved ones, but you will need a Limited Edition Valentines Day Magic Starbucks Cup first. To learn more and/or download the Valentine’s Day Starbucks Cup Magic app, visit www.Starbucks.com/everylove.

Thursday, February 2, 2012

Mickey Mouse Brings (Some) Disney Magic To Times Square

When I noticed this Augmented Reality experience by Disney on Sixteen:Nine, I was intrigued at first but then after watching the video I was left feeling a bit unsatisfied.

Obviously, these types of augmented reality experiences are not new, however if you are like me, you might have believed that an old school powerhouse like Disney, with deep, deep pockets would have pulled off something daring that no one has ever seen before.

Still, with multiple Disney characters making an appearance on screen and the added special-effects-editing of the video, and throw in permission for such an execution in Times Square it is all in all a nice attempt at an interactive DOOH campaign for the little mouse house.

Friday, December 30, 2011

Race A Hyundai In Time Square

Hyundai is giving iPhone users a chance to test drive the Veloster hatchback on an interactive billboard in Times Square. Consumers can connect to Hyundai's Wifi network to register with the "Hyundai Race" and download the app on their iPhone. This game uses the iPhone's built-in accelerometer to to steer the vehicle so users only need to tilt their phone to the left or right when you hold it like a steering wheel. Contestants are able to compare their final score against other drivers after the race when the results are posted. This is great example of how Digital-Out-Of-Home(DOOH), when executed as Interactive-Out-Of Home(IOOH) can stop people in their tracks and command their attention. The activation clearly demonstrates how to effectively cut through the ad clutter that is Times Square by offering an engaging experience for consumers where they can control the inter-action.

Saturday, October 29, 2011

Wednesday, October 26, 2011

Seasons on the Terrace 3D Projection in CentralPark

On October 13, 2011 the Central Park Conservancy celebrated 30 years of keeping Central Park health and beautiful. Crowds gathered at Bethesda Terrace for a once in a lifetime performance. Enjoy!

Via Adweek

Monday, July 25, 2011

DOOH Propels Heineken Ads

Heineken has integrated a recent TV campaign in Japan with an very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation.

The large branded LED screen displayed the commercial and instructed pedestrians where to position themselves to interact with digital re-incarnations of characters from the commercial.

This wickedly awesome interactive out of home execution allows you to dance, sing and even duel with some of the tv spot's unruly caricatures.

Tuesday, July 19, 2011

The Vitamin Water Zero: The Photobooth

I don’t know about you, but one thing that I have always enjoyed is going to carnivals or the mall with my friends and seeing a photo booth.There is nothing more fun than squeezing into the tiny space with your friends and taking goofy pictures of everyone and documenting your memories in such a cool and different way.

When going to the Vitamin Water Zero Summer Series I found just that, a photobooth. Only instead of the tight spaces and cramming in order to get everyone into the picture, I was pleased to find that the booth part was gone. Instead it was open and you could fit in as many friends as you want by simply stepping back a little more.

But that wasn’t even the cool part. This web enabled, portable, digital signage, photo upload/ digital print, social media activator not only gives you a free keepsake with your pictures on it once they are taken but the pictures are automatically sent to your facebook wall! All you have to do is type in your email and BAM the pictures can be seen on facebook of you at the awesome Gansevoort Hotel having a great time with your friends. Jealous? Well every one of your friends will be! What a great idea for an experiential advertising promotion!

Friday, July 15, 2011

The Interactive Crime Scene: Rizzoli & Isles

When visiting TNT’s promotion for the new TV show Rizzoli & Isles I had high hopes. I thought that the idea of an interactive crime scene sounded really cool and interesting. However, upon arriving to the scene I was a little confused.

The promotion itself is simply a window display of a “crime scene” with a mannequin covered up by a sheet with her feet hanging out, some strewn furniture, a footprint, and a bottle of pills on the bed.
The interactive part was nothing more complex than a touch screen where they tell you about the victim, and give you three or four steps/clues to solving the mystery. Then you simply get a recap and photos of the three suspects. After you choose who you think murdered the victim you either get a “wrong answer” or a Congratulations! If you pick right you get to have your picture taken with the characters Rizzoli and Isles and if you type in your email address the picture will be posted to Facebook.

All in all I think that the interactive Crime scene idea was good in theory, but poor in execution. The picture with the characters being sent to facebook is cool, however, the location is very poor.

When testing out the game I was bumping into people because there was no space on the sidewalk. Also if this was in Times Square where people purposely go to walk around and look at everything this promo would be great! But the traffic in the area (21st and 6th Ave) is mostly people going to and from work or home, people who don’t have time to stop and participate.

Even worse a pair of girls even commented about the stereotypical “pills next to the dead girl” idea. Hopefully a little more thought and creativity went into the actual show.

Monday, July 11, 2011

German Company Unites Dog Walkers With Foursquare in "Check In! Snack Out!"

       This past March, German Company GranataPet unleashed a fantastic new promotion for their premium dog food. Using the social networking application Foursquare, GranataPet decided to create the campaign "Check In! Snack Out!, which was set up in popular dog-walking areas in Germany. Dogs, attracted to the scent of dog treats put out by the company, would lead their owners right to a billboard that read "Check In! Snack Out!". Once the dog and the owner stopped at the site, the owner would see instructions on how to activate accounts on Foursquare, which would show their location on the Dog walking path, in order to get a free bowl of GranataPet dog food. 
       This campaign worked on two very different levels. First, using scent advertising on the dogs was a brilliant method- owners would be immediately convinced that their dogs loved the GranataPet food.  Second, the company established an incentive for the human customers to check in to social media, creating more buzz for the brand. All in all, its doggone genius! Check out the campaign in action below:

Thursday, July 7, 2011

Transformers DOOH

This cool digital ooh for Transformers was spotted in NYC on 7th in Times Square.

Friday, July 1, 2011

Arcade Fire and Chris Milk Use Google Chrome in Interactive Music Video: "The Wilderness Downtown"

Last Summer, on the heels of their critically acclaimed album "The Suburbs", the Arcade Fire teamed up with filmmaker Chris Milk, Google Chrome and marketing company Radical Media to create a truly poignant interactive music video experience. "The Wilderness Downtown" uses HTML5 to allow every individual viewer to type his or her childhood home address and have that neighborhood become the setting of the music video for the Arcade Fire Song "We Used To Wait". A combined promotion for the band, Google Chrome, and the filmmaker, "The Wilderness Downtown" also lets you write a letter to yourself as child after you see the video. This video is impressive in its emotional content as well as its technological innovation. No wonder it won a prestigious Webby Award!

Check out the amazing video below: 

Wednesday, June 29, 2011

Facebookers of Poland Join Together to Celebrate Midsummer Night

Talk about a country coming together! Through Facebook, the citizen's of Poznan, Poland gathered together to release over 8,000 lanterns into the sky to celebrate Midsummer night, the shortest night of the year. They're now planning an event for next year with a goal to try to break the Guinness World Record for the most number of lanterns released in the sky. The record is currently 10,000. 
Goes to show how far-reaching social media can be!

Kelloggs Gets Creative With Facebook In New Charitable Campaign

This Spring, Kellogg's and experiential advertising agency TRO launched the Hmmmm to Mmmmm campaign to promote their own brand and raise £500,000 for Red Nose Day, a charity promoting comic relief to raise money for disadvantaged people in the UK and Africa. On their UK University Campus tour, they set up photobooths and computers allowing customers to take funny photos of themselves and post them to their profiles on Facebook. This video shows their campaign in action at University of Arts London:     
The genius of this campaign was that the promotion didn't stop once the charity was over. Using the Facebook page they had established for the Road Show, Kellogg's launched yet another Facebook integrated campaign that worked to give consumers incentive to "Like" their page to play the Find a Friend Who Isn't game for prizes like unlimited Rice Krispies Squares for a month. The game challenges users to show just how well they know their Facebook friends by showing them 1 photo of someone they don't know mixed in with 49 photos of people in their network and making them "Find the Friend Who Isn't". The fastest time wins the prize, and this creative and interactive campaign has brought in 55,949 "Likes"! Talk about effective Social Media advertising!

Thursday, June 23, 2011

IKEA Uses Social Networking to Promote Store Opening in Sweden

Talk about innovation! Way back in 2009, Swedish marketing company Forsman & Bodenfors launched a brilliant campaign for the opening of a new IKEA in Malmo, Sweden using none other than Facebook! As explained in the video below, the company created an account for the owner, Gordon Gustavsson, and posted images of new IKEA showrooms online. They then created a contest among Facebook users by encouraging them to "Tag" themselves on whatever piece of furniture they wanted. If the user was the first to tag themselves, then they won the product. Of course, this expertly handled campaign gained invaluable buzz for the store and the company. And best of all, they used pre-existing, free website to pull it off. Just goes to show how powerful social media can be when used right. Genius! 

Tuesday, June 21, 2011

Stay Hungry: A Cooking Channel Promotion

       Nothing like a good food truck to create buzz on a new brand! Today around lunch rush hour, bystanders by 37th & 7th got to experience a new experiential advertising campaign led by the Cooking Channel and Mediacom promoting the network and celebrating its first birthday. This truck hit NYC complete with a Kitchen and Camera crew, and is fully integrated with Facebook and Twitter. New Yorkers got to be interviewed and filmed as they waited in line for cookies and other delicious samples from the new channel. Don't miss out on this delicious opportunity!

Wednesday, June 15, 2011

Tic Tac Orchestra

Anyone else think this should be an experiential advertisement for Tic Tac? We do...

Tuesday, June 14, 2011

Metro Mitts: A New Kind of Experiential Advertising

Ever wonder how many germs you pick up from touching the poles on the subway? It's a good question, and according to this new patent-pending glove called Metro Mitts, the answer is quite a few. These clear plastic protective gloves serve an important function other than protecting us from germs, though. They also present a great new opportunity for advertising. Metro Mitts works with any company that would like to put an advertisement on the gloves so that the customer is literally wearing the logo as they ride the subway every day.
Metro Mitts are handed out for free at many different locations in the city from 6:30 am to 10:30 am and 4:30pm to 8:30pm. The company estimates at least 10 impressions per mitt, and tout the customers high involvement with the advertisement as one of the things that makes the Metro Mitt so effective. The sheer volume of people that travel via subway makes it a great target market, and Metro Mitt has found a way to take advantage of this in the most clean, eco-friendly way possible. So on your way back from work, be on the lookout for this inventive, free, and recyclable product. You won't be disappointed.

McDonalds Pick and Play

One of the most creative and innovative uses of DOOH that I have seen in a while is McDonald's Pick & Play executed by DDB in Stockholm.

Using spectacular digital signage, consumers were encouraged to play Pong to win a coupon for a free item of their choice at a local McDonalds Restaurant. Watch a clip of the action just Click Here.

No download required and armed with only just their mobile devices, players were challenged to control the french fry with their phone to keep the ball in play for more than 30 seconds to earn a prize.

Maybe one day in the sometime not so near future, advertisers and media buyers will get the picture and realize that Interactive Out Of Home activities like this are globally scalable on digital signage networks.

Then hopefully, one day, maybe we can all enjoy a little nostalgia playing arcade like games such as Frogger, Asteriods, Pac-Man and even more complex games like Bus Stop Derby while we are passing the time in some line somewhere in the world.

Wednesday, June 8, 2011


Coolhaus NY seems to be attracting a lot of people on the extremely hot sunny day. Check out to see if you can find an ice cream truck near you! Your inner child will thank you!